Links of London with FEED

I'm always on the look-out for new jewellery, and despite Links of London being slightly out of my price range I've always admired their designs. Now there's a bigger reason for me to invest in one of their pieces - I could end up saving the life of a child in need, and if that's not good karma I don't know what is.
Every friendship bracelet sold - in colaboration with the charity FEED - pays for 50 days' food and water for a child.
For more info, see http://www.linksoflondon.com/